Empowering Marketing & Communications With AI

About this Course

The rapid rise of generative AI — a type of artificial intelligence that can produce various types of content — is reshaping communications work around the world. From analyzing data to optimizing SEO and writing copy, generative AI can help make communication and marketing teams more efficient and productive. But a recent LinkedIn survey revealed that many marketing professionals feel unprepared to take advantage of the opportunities — and mitigate the risks — that this emerging technology offers.

In this course, taught by faculty in the award-winning UW Communication Leadership master's program, you'll learn how to incorporate emerging generative AI tools into your workflow. You'll use conversational AI (applications that can simulate human conversation) to enhance your brand’s storytelling, develop creative campaign, write creative briefs and analyze data. Along the way, you'll receive feedback and support from your instructors, who are experienced industry leaders. By the end of the course, you'll have a clear understanding of responsible AI principles and best practices, and be ready to put generative AI tools to work for you.

Designed For

Communications and marketing professionals who want to incorporate generative AI into their work.

See Requirements

What You'll Learn

• Strategies for determining which generative AI tools to use in different scenarios
• How to write effective prompts for various tasks
• Tips for using generative AI to create an email marketing campaign
• How to generate visuals for a pitch presentation deck
• Generative AI best practices for communications professionals

Get Hands-On Experience

• Develop a communications strategy using AI for a client of your choice to add to your professional portfolio
• Create and produce a conversational AI video to add to your professional portfolio

Earn a Credential

After successfully completing this course, you can claim a certificate of completion and a digital achievement badge that can be shared on LinkedIn and other social media sites.