About this Program
If you’re ready to take your company’s digital marketing to the next level, this is the right time to be sure your social media marketing is dynamic — and strategic. To thrive, you’ll need strategies to build your brand’s social media presence, cultivate your audiences and deliver irresistible content that followers and influencers can’t wait to share, like, duet and stitch.
In this one-course specialization, you’ll explore social media marketing fundamentals and emerging trends. You’ll learn how to understand your audience, manage content and calendars, engage online communities, and measure your performance with tools such as Sprinklr and Sprout. You’ll also explore legal and ethical considerations and learn to protect your online reputation. Get ready to go beyond posts and likes — learn the social media marketing skills, strategies and breakthrough tactics you need to succeed in today’s attention economy.
Designed For
Anyone with some marketing experience who wants to build their skills in social media marketing or add to their digital marketing skills.
See Requirements
Admission Requirements
To apply, you must have ONE of the following:
- One year of experience in a marketing role
- Completed any of these programs:
Time Commitment
Including time in class, you should expect to spend about six to eight hours each week on coursework.
English Proficiency
If English is not your native language, you should have advanced English skills to enroll. To see if you qualify, make sure you are at the C1 level on the CEFR self-assessment grid. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students.
Technology Requirements
You must have access to a computer, and we recommend a high-speed internet connection.
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate.
▸ Explore More: Looking to add even more to your marketing skillset? Check out our new Specialization in Brand Management — or find the right marketing program for you.
Skills You'll Gain
- Social media strategy development
- Long- and short-form content curation
- Audience segmentation
- Social media analytics
- Campaign management
- AI tools for content creation
- Paid advertising
- Influencer marketing
- Community engagement
- Brand storytelling
Get Real-World Experience
- Use real-world marketing data to build marketing strategies and conduct audience analyses
- Craft and curate content for simulated social media campaigns
- Develop a platform strategy and monthly content calendar
Career Stats
13%
Projected growth in U.S. demand for skills in social media marketing (2024-26)
14%
Projected growth in U.S. demand for skills in social media strategy (2024-26)
EARN A DIGITAL BADGE
After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.