MARKETING PROGRAMS AT UWPCE
Part business, part communications, perhaps part magic — marketing is a multifaceted profession. Whether you’re looking to break into the field or hone the skills you have, UW Professional & Continuing Education has a program that will get you there.
Compare our certificates, specializations and courses and find the right one for you.
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Marketing Foundations
Learn the fundamentals of how to manage brands, acquire customers and promote products as you explore both the creative and technical sides of the marketing field.
Key Skills
- Creative techniques for developing a marketing plan
- Situational analysis, market research and audience segmentation
- Methods for choosing the right marketing framework for your business objectives
- How to use different marketing channels to reach different audiences
Good For
Professionals looking to understand marketing fundamentals and gain the skills to create effective marketing campaigns.
Prep for Roles Like
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Empowering Marketing & Communications With AI
Learn how to incorporate generative artificial intelligence (AI) tools into your marketing and communications work and take full advantage of the power of this emerging technology to boost your creative and analytical output.
Key Skills
- How to write effective prompts for various tasks
- Using generative AI to create email marketing campaigns, draft creative briefs and analyze data
- Strategies for deploying different AI tools for different scenarios
- Best practices for using generative AI in communications work
Good For
Marketing and communications professionals who want to leverage generative AI in their work.
Prep for Roles Like
- Enhances many marketing and communications roles
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